Vision for Ontario’s Live Music Industry

Ministry of Tourism, Culture and Sport

Vision for Ontario’s Live Music Industry

Toronto, ON – April 16, 2018

Live music is thriving in Ontario. It resonates throughout every community, from small town venues to blockbuster stadium events. It gives voice to a diverse array of communities and cultures, through a multitude of musical genres. Enjoyment of live music is one of the most common and popular forms of entertainment for Ontarians and visitors alike.
In an age of instant digital entertainment, where virtually any music recording ever created can be played by anyone with a connected device, live music still creates a shared experience and unique connection between the audience and performer.
Professionals working in the industry – artists, managers, presenters, promoters, agents, venue operators, music organizations and others – have made Ontario a leading centre for live music, both on the national and international stage. Through mutual co-operation and dialogue we have advanced the capacity and quality of live music offerings. Now our sector is ready for the next step: a shared vision to guide its continued development and position the industry for further growth.

The Vision for Ontario’s Live Music Industry is an industry-led approach for the continued growth of our live music community. It identifies highpotential shared industry actions, and encourages the sharing of best practices by highlighting areas of mutual interest and fostering stronger industry collaboration. This Vision also identifies principles and priorities to inform future government policy for live music in Ontario, including the development of the Ontario Live Music Strategy. Taken together, this Vision is intended to benefit every person and organization working in the live music community, as well as the millions of Ontarians and visitors to the province who attend live music events every year.

Click here for more information

www.musiccanadalive.ca